Snow Helps Ecommerce End Holidays Strong.24 Jan

Web metrics firm comScore reports that online retailers posted record sales this year, offering cautious hope that the ecommerce sector is well on the road to recovery.
December 30, 2010
By Kenneth Corbin, Internet News
The recent blizzard may have been a pain for thousands of stranded travelers up and down the East Coast, but with millions of Americans homebound in the days following Christmas, online retailers saw sales blossom.
Over the past week, online retailers saw sales spike 17 percent over the same period last year, enough to lift the segment to nearly $31 billion for the holiday season, a record total, according to Web metrics firm comScore. Which segments fared the best? ECommerce Guide takes a look at the latest online holiday shopping totals.
Thanks in part to a major snowstorm that kept many Americans on the East Coast homebound in the days following Christmas, Internet retailers posted another strong week of sales, vaulting this year’s online holiday shopping season to a new record. The steady spending that continued through the holiday week has lifted online sales since the beginning of November to $30.81 billion, a 13 percent increase over the same period last year, according to new figures from online metrics firm comScore.

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